Branding & Webdesign
Elfie & Ignaz is a creative secondhand store based in Hannover, Germany. I was tasked to create a compelling brand identity and a new web experience, that is prepared for todays needs. The page adapts to all screen sizes and always offers the best reading experience and usability.
The new website is focused on bringing together handcraft, like restoration of furnite, and fashion. To achieve that I used elements of traditional fashion magazines and combined them with typical visuals of interior design magazines. The fusion of both elements leads to a design with a clear color palette, big bold fonts and strong contrasts - a design that works for both fashion and interior design.